RFIDBook: Combining Reward Program System with Social Networks

Students: Anderson Silva, Fábio Rosa
Advisor: Eduardo Ogasawara

Abstract:
Over the past years, online social networks have increasingly become
part of everyday life in many countries. Due to that, enterprises are
increasing their presence in online social networks. To make them more
attractive, they study ways to innovate and combine digital marketing
with new technologies. In this context, there is much room for
enterprises to explore their participation in online social networks.
This paper introduces RFIDBook, which is a system that combines Facebook
and Radio Frequency Identification (RFID) technology to create a new
type of reward program for consumers. We have conducted a preliminary
study on RFIDBook by developing a prototype that was evaluated by
pilot-users. The study showed a good potential for its usage and
revealed points to be improved to enable better marketing practices
using this system.

Experimental Evaluation:

About Eduardo Ogasawara
I am a Professor of the Computer Science Department of the Federal Center for Technological Education of Rio de Janeiro (CEFET / RJ) since 2010. I hold a PhD in Systems Engineering and Computer Science at COPPE / UFRJ. Between 2000 and 2007 I worked in the Information Technology (IT) field where I acquired extensive experience in workflows and project management. I have solid background in the Databases and my primary interest is Data Science. He currently studies space-time series, parallel and distributed processing, and data preprocessing methods. I am a member of the IEEE, ACM, INNS, and SBC. Throughout my career I have been presenting consistent number of published articles and projects approved by the funding agencies, such as CNPq and FAPERJ. I am also reviewer of several international journals, such as VLDB Journal, IEEE Transactions on Service Computing and The Journal of Systems and Software. Currently, I am heading the Post-Graduate Program in Computer Science (PPCIC) of CEFET / RJ.

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