Students: Anderson Silva, Fábio Rosa
Advisor: Eduardo Ogasawara
Abstract:
Over the past years, online social networks have increasingly become
part of everyday life in many countries. Due to that, enterprises are
increasing their presence in online social networks. To make them more
attractive, they study ways to innovate and combine digital marketing
with new technologies. In this context, there is much room for
enterprises to explore their participation in online social networks.
This paper introduces RFIDBook, which is a system that combines Facebook
and Radio Frequency Identification (RFID) technology to create a new
type of reward program for consumers. We have conducted a preliminary
study on RFIDBook by developing a prototype that was evaluated by
pilot-users. The study showed a good potential for its usage and
revealed points to be improved to enable better marketing practices
using this system.
Experimental Evaluation:
