Over the past years, online social networks have increasingly become part of everyday life in many countries. Due to that, enterprises are increasing their presence in online social networks. To make them more attractive, they study ways to innovate and combine digital marketing with new technologies. In this context, there is much room for enterprises to explore their participation in online social networks. This paper introduces RFIDBook, which is a system that combines Facebook and Radio Frequency Identification (RFID) technology to create a new type of reward program for consumers. We have conducted a preliminary study on RFIDBook by developing a prototype that was evaluated by pilot-users. The study showed a good potential for its usage and revealed points to be improved to enable better marketing practices using this system.
Experimental Evaluation:
Students: Anderson Silva, Fábio Rosa
Advisor: Eduardo Ogasawara
